about the project
The objective was to understand the app Google Maps, identify opportunities for improvement and work on the same. The problem area I targeted, as shown later, was Cultural Exploration in Google Maps, with help of data from Google Arts and Culture.
The approach included- User Journey Mapping, Defining Problem Statement, Primary and Secondary Research, User Flows, Low-Fid Wireframes, High-Fid Screens and Prototyping.
Target audience- 15 to 60 years old
Duration- 2 weeks
process
DISCOVER
User Research
Competitor Analysis
DEFINE
User Personas
Affinity Mapping
DEVELOP
User Flows
Low Fid Wireframes
DELIVER
High Fid Screens
Prototyping
opportunity
To increase the educational and explorational aspect of Google Maps beyond Navigation in the present.
To give Historical Context to important Locations
Monetization Opportunities-
Cross-Promotions with apps in the Google Family, Google Arts and Culture, Google Earth, leading to increased usage of all three.
Partnering with Local Businesses to showcase and promote their rich history.
Educational Partnerships
Tourism and Culture
Advantages- Cultural Understanding and Preservation
Google’s Brand Image- a company that values history, culture, education.
Linking Google Arts and Culture resources into Google Maps.
research & analysis
ideation
Charting User Flows and different touchpoints for my Feature
Making different ideations and layouts when planning a new feature was extremely helpful.
Visualisation without spending time making high fids
Experimenting layouts
Making feature noticeable/ prominent
Checking whether feature is consistent with UI, brand values etc.
final screens
User Flow 2- User views photos of a place, enters the Going Back in Time section, and views photos of changes in a place over time.
prototyping
next steps
Completing all Touchpoints, and User Flows for the Cultural Exploration feature
Cross- linking features in the Google Arts and Culture App.
