The objective was to understand the app Google Maps, identify opportunities for improvement and work on the same. The problem area I targeted, as shown later, was Cultural Exploration in Google Maps, with help of data from Google Arts and Culture.
The approach included- User Journey Mapping, Defining Problem Statement, Primary and Secondary Research, User Flows, Low-Fid Wireframes, High-Fid Screens and Prototyping.
The objective was to understand the app Google Maps, identify opportunities for improvement and work on the same. The problem area I targeted, as shown later, was Cultural Exploration in Google Maps, with help of data from Google Arts and Culture.
The approach included- User Journey Mapping, Defining Problem Statement, Primary and Secondary Research, User Flows, Low-Fid Wireframes, High-Fid Screens and Prototyping.
The objective was to understand the app Google Maps, identify opportunities for improvement and work on the same. The problem area I targeted, as shown later, was Cultural Exploration in Google Maps, with help of data from Google Arts and Culture.
The approach included- User Journey Mapping, Defining Problem Statement, Primary and Secondary Research, User Flows, Low-Fid Wireframes, High-Fid Screens and Prototyping.
The objective was to understand the app Google Maps, identify opportunities for improvement and work on the same. The problem area I targeted, as shown later, was Cultural Exploration in Google Maps, with help of data from Google Arts and Culture.
The approach included- User Journey Mapping, Defining Problem Statement, Primary and Secondary Research, User Flows, Low-Fid Wireframes, High-Fid Screens and Prototyping.
about the project
about the project
Target audience- 15 to 60 years old
Target audience- 15 to 60 years old
Duration- 2 weeks
Duration- 2 weeks
User Research
Competitor Analysis
User Personas
Affinity Mapping
User Personas
Affinity Mapping
User Personas
Affinity Mapping
User Personas
Affinity Mapping
High Fid Screens
Prototyping
User Flows
Low Fid Wireframes
DISCOVER
DISCOVER
DEFINE
DEFINE
DEVELOP
DEVELOP
DELIVER
DELIVER
opportunity
opportunity
Linking Google Arts and Culture resources into Google Maps.
To increase the educational and explorational aspect of Google Maps beyond Navigation in the present.
To give Historical Context to important Locations
Monetization Opportunities-
Cross-Promotions with apps in the Google Family, Google Arts and Culture, Google Earth, leading to increased usage of all three.
Partnering with Local Businesses to showcase and promote their rich history.
Educational Partnerships
Tourism and Culture
Advantages- Cultural Understanding and Preservation
Google’s Brand Image- a company that values history, culture, education.
To increase the educational and explorational aspect of Google Maps beyond Navigation in the present.
To give Historical Context to important Locations
Monetization Opportunities-
Cross-Promotions with apps in the Google Family, Google Arts and Culture, Google Earth, leading to increased usage of all three.
Partnering with Local Businesses to showcase and promote their rich history.
Educational Partnerships
Tourism and Culture
Advantages- Cultural Understanding and Preservation
Google’s Brand Image- a company that values history, culture, education.
process
process
research & analysis
research & analysis
Primary and Secondary Research was done to back some assumptions I had made regarding the feature.
They were also used to create Personas for the feature. Answers from some User Interviews given below-
Primary and Secondary Research was done to back some assumptions I had made regarding the feature.
They were also used to create Personas for the feature. Answers from some User Interviews given below-
Primary and Secondary Research was done to back some assumptions I had made regarding the feature. They were also used to create Personas for the feature. Answers from some User Interviews given below-
Primary and Secondary Research was done to back some assumptions I had made regarding the feature. They were also used to create Personas for the feature. Answers from some User Interviews given below-
Making different ideations and layouts when planning a new feature was extremely helpful.
Visualisation without spending time making high fids
Experimenting layouts
Making feature noticeable/ prominent
Checking whether feature is consistent with UI, brand values etc.
Making different ideations and layouts when planning a new feature was extremely helpful.
Visualisation without spending time making high fids
Experimenting layouts
Making feature noticeable/ prominent
Checking whether feature is consistent with UI, brand values etc.
Understanding the User Insights, and doing Affinity Mapping with them helped me to streamline my decisions and make changes to some user flows. It also gave me more ideas for touchpoints for the feature.
Understanding the User Insights, and doing Affinity Mapping with them helped me to streamline my decisions and make changes to some user flows. It also gave me more ideas for touchpoints for the feature.
Charting User Flows and different touchpoints for my Feature
Charting User Flows and different touchpoints for my Feature
Charting User Flows and different touchpoints for my Feature
final screens
final screens
ideation
ideation
ideation
User Flow 1- User searches for a place, goes through its Significance Section, and decides to save it.
User Flow 1- User searches for a place, goes through its Significance Section, and decides to save it.
User Flow 2- User views photos of a place, enters the Going Back in Time section, and views photos of changes in a place over time.
User Flow 2- User views photos of a place, enters the Going Back in Time section, and views photos of changes in a place over time.
prototyping
prototyping
Completing all Touchpoints, and User Flows for the Cultural Exploration feature
Cross- linking features in the Google Arts and Culture App.
Completing all Touchpoints, and User Flows for the Cultural Exploration feature
Cross- linking features in the Google Arts and Culture App.
next steps
next steps