about the project
Look Book Design for a sustainable clothing brand Two- Eight, showcasing their Loungewear Collection, Dhara. The approach involved understanding the brand ideology, making a moodboard for the collection, ideating about graphic elements, and making layouts.
Understanding the vision of the brand, and the purpose of this collection. What does the brand want to portray their collection as? What feeling does the collection evoke?
Collecting visual references, and establishing the feel and mood of the collection to give a direction to start working towards.
The purpose of this Look Book was to showcase the clothes and the story behind the collection, so the layout and graphic elements needed to be minimal and supportive to the outfits itself. Therefore, I went ahead with the process with the same in mind.
Including frames in the shape of ornate mirrors serves a dual purpose. Mirrors symbolize self-reflection, echoing the theme of transformation and adding an ethnic touch. Additionally, the frames encourage viewers to envision themselves in Two-Eight clothes, aiming to enhance their comfort and confidence in the collection.
Delicate floral patterns were added for a touch of elegance and to re-emphasize the connection of the collection to nature.
few final spreads
