about the project
Airlume is a hypothetical fan brand that introduces new ideas and offers tailored cooling solutions. They are not just about fans; they’re about challenging the status quo and bringing a breath of fresh air to every room. The approach prioritized modernity and freshness, to try to come up with a brand identity that is dependable but not boring.
Making a word cloud for the brand, to define the brand’s characteristics. This helped in every step, and was used to start ideations about the brand logo.
The logomark was designed to be bold, and catch attention. It was trying to capture the free airflow, and wave of technology and customisation. The wordmark was made by manipulating, and optically correcting from the font, Barlet Regular.
The colours chosen had to strike a balance between modernity, dependability, and freshness.
collaterals
The stationery was designed with a focus on simplicity & functionality. Elements should not be overpowering.
Added a touch of cheekiness, and fun to the hoardings, to appeal to the audience. The overall design is intented to be bold, not overpowering, and memorable.
The website showcases the ideology of Airlume- technology, customisation, dependability and affordability.
I envisioned the Airlume space stall design to be inviting, fun and informative. A space to discuss custom finishes, look at fan and motor options, and talk to sales executives.
